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WhatsApp marketing software refers to any software that offers a convenient way for businesses to send marketing messages to customers and subscribers via WhatsApp.

Up until recently, WhatsApp had limited marketing functionality on its WhatsApp Business app. That’s why WhatsApp released an API, called WhatsApp Business Platform. It offers advanced business functions, expanding the WhatsApp marketing offer.

However, an API doesn’t have its own interface for you to work with, it just connects two programs.

So you need a WhatsApp marketing software provider to give you access to an interface to create, manage, and send WhatsApp messages without coding.

It’s usually a marketing platform where you can also manage contact lists and track campaign performance.

WhatsApp marketing software differs in the way they handle different types of messages, their integration with WhatsApp, and pricing. We’ll explore the top providers to help you choose yours.

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